Fish Window Cleaning: Scaling a better payments program to 100+ franchise locations

A franchise payments program built to scale carefully—from pilot locations to more than 100 live merchants—without forcing corporate to become the payments support desk.

100+
franchise locations onboarded
Pilot → scale
phased franchise rollout
Approved
merchant-services partner program

Industry

Other

Business Model

Multi-location Franchise

Payment Environment

Franchise network / independently owned locations / merchant onboarding + ongoing support

Result

More than 100 Fish franchise locations onboarded, a pilot rollout expanded into a national approved merchant-services program, and franchise owners gained a dedicated payments team for onboarding, support, reporting, fees, and processor issues.

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About

Fish Window Cleaning franchise payments program

A franchise network needs consistency without treating every owner like the same merchant

Fish Window Cleaning operates a large franchise system made up of independently owned businesses. Each location can have its own merchant application, underwriting, banking setup, gateway, stored payment data, PCI requirements, reporting preferences, and processor history.

Fish needed a payments partner that could support individual franchisees directly while giving corporate a reliable program it could stand behind.

The challenge

Scale payments across independent owners without disrupting operations

A franchise network cannot be migrated by flipping one corporate switch. The rollout had to account for owner-by-owner onboarding, underwriting, legacy payment setups, token portability, reporting, and ongoing support while keeping the experience smooth enough for corporate to confidently expand the program.

Independent merchant onboarding

Every franchise location had its own application, bank details, underwriting path, payment setup, and operating needs.

Legacy migration complexity

Stored-payment token portability and existing processor arrangements created migration constraints that required a phased approach instead of a disruptive network-wide cutover.

Support at franchise scale

Owners needed a direct payments team for fees, reporting, processor questions, troubleshooting, PCI guidance, and issue resolution after the account went live.

Implementation

Prove the experience first. Scale second.

Launch a controlled pilot

Swipesum started with a small group of franchisees, handled merchant applications and underwriting, supported early go-lives, and worked through migration issues before expanding communication across the network.

  • Merchant applications and underwriting coordination
  • Payment setup and customized pricing
  • Legacy migration and token-portability support
  • Direct franchisee onboarding and troubleshooting

Turn the pilot into an operating program

As the program expanded, Swipesum became the ongoing payments resource for franchisees and corporate—supporting account questions, processor fees, reporting, payment issues, and continued rollout activity.

  • 100+ franchise locations onboarded
  • Direct payment support for owners
  • Corporate-level program coordination
  • Ongoing account monitoring and convention participation
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