Shop Pay is Shopify’s fast, secure checkout that boosts conversions with one-tap payments, real-time tracking, and flexible installments powered by Affirm.
As an eCommerce business owner, you know every second counts, and every customer click could be the difference between a sale and an abandoned cart. That’s where Shop Pay steps in, Shopify’s innovative, lightning-fast checkout solution designed to convert more browsers into buyers. Imagine this: a checkout process so smooth that customers can complete their purchase in just two taps… no entering of details, no cumbersome forms… just a secure, seamless, and rapid transaction experience enhanced by Shop Pay’s accelerated checkout. Shop Pay is powered by a partnership between Shopify and Affirm, reflecting the company's mission to make online shopping more accessible and affordable for everyone.
Shop Pay isn’t just another checkout button. It’s a game-changer for Shopify merchants. With over 2 million merchants worldwide leveraging its features, it has proven to reduce cart abandonment rates by 18% and boost mobile conversion rates nearly 1.91 times compared to traditional checkouts. Millions of customers use Shop Pay and the Shop app to buy products online, driving higher conversions for merchants. But it doesn’t stop there, Shop Pay Installments enable your customers to make large purchases manageable by breaking down payments, increasing your average order value and driving customer loyalty.
Leading brands like Olaplex and Gymshark have harnessed the power of Shop Pay to enhance their checkout experience, resulting in not just smoother transactions but tangible, measurable sales growth. Shop Pay offers more options for customers at checkout, including flexible installment plans. This isn’t just checkout, it’s a sophisticated, data-driven tool to maximize your revenue potential.
Want to take your Shopify store’s profitability even further? Swipesum has the secret sauce to reducing the fees associated with Shopify Payments, uncovering hidden costs, and optimizing your payment setup to save you money. As a leading payment processing company, Shopify ensures secure and reliable transactions for your business. Ready to make your checkout process unstoppable? Book a consultation with a payment processing consultant today.
Shop Pay is a one-click checkout feature by Shopify that allows customers to save their email, shipping, and payment information for a faster checkout on Shopify stores. This innovative tool allows users to convert buyers in just two taps with checkout links, making it a standout feature for Shopify merchants. Shop Pay can be used on Shopify stores, the Shop app, Facebook, Instagram, and Google, making it highly versatile and accessible. In fact, over 40% of Shopify checkouts are completed through Shop Pay, reflecting its popularity among e-commerce customers globally.
The primary purpose of Shop Pay is to enhance the shopping experience by reducing friction during the checkout process. Integrated seamlessly with the Shopify platform, Shop Pay provides a smooth, fast, and convenient option for both consumers and merchants, improving conversion rates by approximately 50% compared to guest checkout. This boost in conversion is especially significant for mobile users, who complete purchases 1.91 times more often when using Shop Pay, compared to standard checkouts.
Furthermore, data indicates that Shop Pay reduces cart abandonment rates by up to 18% due to its fast and user-friendly checkout process. By securely saving payment and shipping information, customers can complete transactions quickly, leading to a more seamless and satisfying shopping experience. Studies have shown that 60% of customers prefer using Shop Pay over entering their payment details manually each time they shop online, underscoring its value as a time-saving, secure, and frictionless payment solution.
Shop Pay is Shopify’s built-in checkout and payment solution that gives merchants a faster, more reliable way to convert shoppers. It’s trusted by millions of Shopify businesses and is one of the most searched Shopify payment options in 2025. Shop Pay stores a customer’s payment and shipping information so they can check out faster. If you’ve ever had your information fill in automatically when buying from a Shopify store, that’s Shop Pay doing its job. It’s built to make buying easier, reducing friction and cart abandonment. Once a shopper uses it for the first time, Shop Pay remembers their details across every Shopify store. The result is an experience that feels almost instant for the customer and seamless for the merchant.
In 2025, Shopify has continued improving Shop Pay with new features like cross-platform checkout on Instagram, TikTok, and Google, an expanded “Buy Now, Pay Later” program, and smarter checkout experiences powered by AI.
Setup and first use
During their first checkout, customers enter their payment and shipping information like they would anywhere else. Shop Pay encrypts that data and saves it securely. Once the customer verifies their account by text or email, they’re set for future purchases.
Repeat purchases
When that same customer returns to any Shopify-powered store, all they have to do is click the purple Shop Pay button. Their information fills in automatically, and the entire checkout can be completed in seconds. Shopify reports that checkouts using Shop Pay are up to four times faster than standard guest checkout.
Flexible payments
Through Shop Pay Installments, powered by Affirm, customers can split purchases into four interest-free payments or choose monthly financing for larger orders. The program is available in the U.S. and Canada, with expansion underway in the U.K. and Europe. Major cards and digital wallets like Apple Pay and Google Pay are supported.
Tracking orders
Customers can use the Shop app to see real-time delivery updates, track packages, and view purchase history in one place. The app even highlights carbon-neutral deliveries, which continues to be a selling point for eco-conscious shoppers.
Security and privacy
Shop Pay uses end-to-end encryption and multi-factor authentication, keeping customer information secure. Shopify is PCI DSS Level 1 compliant and never shares card data with merchants.
Setup and integration
Merchants can turn on Shop Pay directly from their Shopify Payments settings. Once it’s activated, the Shop Pay button appears automatically on product, cart, and checkout pages. The same checkout experience extends to social channels like Instagram and TikTok.
Processing and payouts
When a customer uses Shop Pay, their information is already verified, so transactions process almost instantly. For installment payments, Shopify and Affirm handle the financing and pay merchants the full amount upfront. Merchants get their money right away and don’t take on any repayment risk.
Performance insights
In 2025, Shopify added Shop Pay metrics into the analytics dashboard so merchants can see conversion rates, order values, and how installments are being used. These insights make it easier to measure the direct impact of Shop Pay on sales.
Security and compliance
All Shop Pay transactions are encrypted and tokenized, giving merchants an extra layer of protection. Shopify maintains full PCI compliance and handles transaction security, disputes, and refunds so merchants can focus on running their stores.
Shop Pay continues to be one of the highest-converting checkout options online, helping Shopify merchants improve checkout speed, increase average order value, and reduce abandoned carts.
Shop Pay accepts a wide range of payment methods, including major credit cards such as Visa, Mastercard, and American Express. Additionally, local payment methods like iDEAL are supported in specific regions, such as the Netherlands, making it a versatile checkout solution for Shopify merchants worldwide. Certain cards like Capital One and Chase may not support Shop Pay Installments.
This wide range of accepted payment methods allows customers to use their preferred checkout method, enhancing the convenience of Shop Pay’s accelerated checkout.
Yes, Shop Pay is extremely safe for both customers and merchants. It’s built by Shopify, one of the most trusted e-commerce platforms in the world, and includes multiple layers of security to protect personal and payment information.
Shop Pay complies with all relevant state notices regarding consumer lending and installment payment options, and certain terms and conditions are subject to change based on regulatory requirements.
Shop Pay uses end-to-end encryption to secure your data, and all sensitive payment information is stored on Shopify's PCI-DSS compliant servers, the same level of security used by major banks. That means your credit card details are never stored on the merchant's website and are only shared with the store when necessary to complete an order.
When customers use Shop Pay to check out, they're prompted to verify their identity using a one-time SMS code sent to their mobile device. This form of two-factor authentication (2FA) prevents unauthorized access and ensures that only the account holder can authorize the purchase.
Shopify does not share a customer's full credit card information with merchants, and Shop Pay only stores what's required to speed up future checkouts. Customers can opt out or delete their Shop Pay data at any time through the Shop app or by contacting Shopify support.
Because Shopify handles all payment data through its secure infrastructure, merchants using Shop Pay reduce their exposure to fraud and PCI compliance liability. In some cases, eligible Shop Pay transactions may even qualify for Shopify Protect, which shields merchants from chargebacks on fraudulent orders.
Shopify merchants can optimize their payment processing environment with Swipesum, which offers services to reduce costs and improve efficiency. Swipesum specializes in analyzing a merchant’s current payment setup to identify hidden fees, optimize interchange rates, and uncover cost-saving opportunities without requiring significant changes. This can be particularly beneficial for high-volume merchants who may qualify for lower processing rates.
Swipesum also provides tools like the Statement tool, which audits merchant processing statements to find interchange downgrades and hidden fees. Additionally, Swipesum offers custom integration services, helping merchants embed subscriptions, add new payment types, and handle complex payment needs.
Leveraging Swipesum’s expertise helps Shopify merchants avoid overpaying on transactions and utilize the most efficient payment solutions.
Shop Pay offers a plethora of benefits for both merchants and customers, making it a valuable addition to any Shopify store. One significant advantage is the ability for merchants to customize the language of their Shop Pay checkout, tailoring the experience to better suit their audience. Additionally, the setup process is straightforward, requiring only the completion of business details and banking information to start receiving payouts. Shop Cash, a rewards program tied to Shop Pay, offers customers a 1% cashback on their transactions, which can be redeemed exclusively through the Shop app or website, further enhancing the benefits of using Shop Pay.
Many well-known brands utilize Shop Pay to enhance their online shopping experiences, demonstrating its impact on the eCommerce landscape. Brands across various industries, including fashion and beauty, have adopted Shop Pay, demonstrating its practical benefits in boosting sales and improving customer satisfaction.
Shop Pay's accelerated checkout significantly speeds up transactions by securely saving users’ payment and shipping information. This enables customers to complete their purchases quickly, often with just one tap, reducing the time spent at the checkout to a few seconds. The faster checkout process helps decrease cart abandonment rates, as customers are less likely to abandon their carts due to lengthy or complicated procedures.
The effectiveness of Shop Pay in enhancing the checkout experience is evident in its performance compared to other solutions. For instance, brands like Olaplex and Gymshark have successfully implemented Shop Pay, resulting in improved conversion rates and customer satisfaction. This demonstrates the tangible benefits of Shop Pay’s accelerated checkout in real-world scenarios.
Shop Pay Installments provide flexible payment options for your online store, encouraging larger purchases and increasing the average order value. Offering interest-free payments and monthly installments up to 24 months, Shop Pay makes higher-priced items more affordable for customers.
This flexibility not only drives more sales but also boosts the overall average order value, benefiting merchants by increasing their revenue.
Secure data handling and transparency are key factors in building customer trust, and Shop Pay excels in both areas. By employing encryption and other stringent security measures, Shop Pay ensures that customer data is protected during transactions. This commitment to security, coupled with a transparent checkout process, helps foster greater confidence among consumers, making them more likely to complete their purchases.
Shop Pay Installments is a feature that allows customers to divide their payment into manageable installments during checkout. This flexible payment option is available for purchases starting at $150 and can be broken down into bi-weekly or monthly payments. Customers must be over 18 years old and have a US shipping address to use this feature.
The installment plans are provided by lending partners at affirm.com, with bi-weekly payments not impacting credit scores, while monthly payments may be reported to credit bureaus. This allows customers to choose a payment plan that best suits their financial situation, making it easier to afford higher-priced items and spreading the cost over time.
Shop Pay Installments offers a variety of payment plans to cater to different purchase amounts. For orders ranging from $35 to $50, customers can opt for two bi-weekly payments that do not incur interest. For larger purchases, such as an $800 order, customers can choose between a 12-month payment plan with an APR of 15% or four bi-weekly payments of $200.
These flexible payment plans provide customers with the ability to manage their finances more effectively, making it easier to commit to larger future purchases without the burden of immediate full payment. This not only enhances the shopping experience but also encourages higher spending, benefiting merchants by increasing their sales.
To qualify for Shop Pay Installments, customers must meet certain eligibility requirements. They must be over 18 years old, reside in the U.S., and have a billing address within the country. Additionally, customers need to sign up for a Shop Pay account to access the installment options.
These requirements ensure that the service is used responsibly and by eligible individuals.
Shop Pay Installments offers fee-free bi-weekly payments, while monthly payments can incur interest rates ranging from 6% to 36% APR, depending on the purchase amount. There are no additional charges for bi-weekly payments, and customers can pay off their balance early without any penalties.
Importantly, there are no late fees associated with Shop Pay Installments, making it a consumer-friendly payment option.
Setting up Shop Pay on your Shopify store is a straightforward process that can significantly enhance the checkout experience for your customers. Enabling Shop Pay requires setting up Shopify Payments, which automatically includes Shop Pay at no extra cost. This seamless integration empowers merchants to offer their customers a faster, more streamlined, and convenient checkout option.
For merchants using third-party payment gateways, Shop Pay can still be offered as a payment option, providing flexibility to integrate the accelerated checkout experience alongside existing payment providers. This flexibility ensures that no matter how you accept payments, you can offer your customers the benefits of a fast, secure, and user-friendly checkout process.
Activating Shop Pay with Shopify Payments is a hassle-free process that can be completed in just a few steps. Merchants should navigate to Settings > Payments in their Shopify admin interface and select the Shop Pay option. Once the option is selected, they must save their changes to enable Shop Pay for their store. This activation allows merchants to offer a faster and more efficient checkout experience to their customers.
The integration of Shop Pay with Shopify Payments ensures that merchants can provide a seamless and secure checkout process without incurring additional fees. This makes it an attractive option for Shopify merchants looking to enhance their online store's functionality.
Even if merchants use third-party payment gateways, they can still benefit from Shop Pay's accelerated checkout feature. Shop Pay can be enabled as a payment method alongside third-party providers, offering customers a faster and more convenient checkout option. This flexibility allows merchants to offer an enhanced shopping experience regardless of the payment gateway used.
By integrating Shop Pay with third-party gateways, merchants can offer their customers the benefits of a quick and secure checkout process. This not only improves customer satisfaction but also helps reduce cart abandonment rates, leading to increased sales and revenue.
Shopify’s Shop App (simply called “Shop”) is a mobile app that consumers can use to track packages, browse products from Shopify merchants, and enjoy a unified checkout experience. Shop Pay is deeply integrated into the Shop app, in fact, Shop Pay is the default checkout method on Shop.
The Shop app integration with Shop Pay offers a seamless checkout experience for customers, allowing them to complete their purchases quickly and efficiently. With Shop Pay, customers can securely save their payment and shipping information, making it easy to checkout with just one tap. This streamlined process reduces cart abandonment rates and boosts mobile conversion rates, resulting in increased sales and revenue for merchants.
To integrate the Shop app with Shop Pay, merchants can follow a few simple steps. First, they need to enable Shop Pay on their Shopify store by navigating to Settings > Payments and selecting the Shop Pay option. Once enabled, merchants can activate Shop Pay on their online store, Facebook, Instagram, and Google, making it easy for customers to use the accelerated checkout feature across multiple platforms.
The Shop app integration with Shop Pay also offers flexible payment options, including interest-free payments and monthly installments up to 24 months. This allows customers to make purchases that may have been previously out of their budget, increasing the average order value and driving more sales for merchants.
In addition to the seamless checkout experience, the Shop app integration with Shop Pay also provides customers with a preferred checkout method. According to Shopify, 43% of customers already use Shop Pay as their preferred checkout method, and this number is expected to grow as more merchants integrate the Shop app with Shop Pay.
To use Shop Pay, customers need to have a Visa, Mastercard, American Express, or other card supported by the online store from which they’re purchasing. They also need to activate their card before using Shop Pay, and billing information must match the information on file with their bank.
Overall, the Shop app integration with Shop Pay offers a seamless checkout experience, flexible payment options, and a preferred checkout method for customers. By enabling and activating Shop Pay on their online store, merchants can increase sales, reduce cart abandonment rates, and drive more revenue.
Numerous well-known brands have adopted Shop Pay to enhance their online shopping experience. Prominent brands such as Allbirds, Spanx, and Morphe have successfully integrated Shop Pay into their eCommerce platforms, showcasing its widespread acceptance and effectiveness. These brands report increased total sales volume due to the convenience and flexibility of Shop Pay Installments.
The success of these brands highlights the practical benefits of Shop Pay for merchants looking to improve their checkout processes and boost sales. By leveraging Shop Pay, these companies have been able to provide a better shopping experience, leading to higher customer satisfaction and retention.
Olaplex, a brand known for its innovative hair care products, employs Shop Pay to facilitate seamless transactions on their website. By using Shop Pay, Olaplex can streamline the checkout process, reducing cart abandonment and improving customer satisfaction.
This integration allows Olaplex to provide a smooth and efficient shopping experience, enhancing customer retention and loyalty.
Gymshark, a leading brand in gym clothing and apparel, benefits from using Shop Pay to streamline their checkout process. By integrating Shop Pay, Gymshark offers a faster and more convenient checkout experience, resulting in improved sales performance and reduced cart abandonment rates.
This demonstrates the positive impact of Shop Pay on enhancing customer satisfaction and boosting overall sales.
While Shop Pay offers numerous advantages, there are other payment solutions that merchants can consider. Apple Pay and Google Pay are two popular alternatives that provide similar benefits in terms of speed and convenience. These payment methods also integrate well with various devices and platforms, offering customers flexibility in how they choose to pay.
Each of these alternatives has unique features that might better suit certain merchants or customers. By understanding the strengths and differences of each option, merchants can make informed decisions about which payment solutions to implement in their stores.
Apple Pay is a convenient payment solution that facilitates transactions both online and in-store without incurring extra fees. This payment method integrates seamlessly with Apple devices, providing a quick and secure way for customers to complete their purchases.
For merchants, Apple Pay can enhance the checkout experience by reducing the time and effort required for customers to pay, leading to higher satisfaction and potentially increased sales.
Google Pay offers a quick and secure checkout process with strong security features such as tokenization to protect user information. Customers can make payments by simply tapping a button, eliminating the need to manually enter payment information. Additionally, Google Pay supports confirmation via pin or biometric authentication, ensuring a streamlined and secure checkout experience.
This makes Google Pay an excellent alternative for merchants looking to provide a fast and reliable payment option.
Shop Pay stands out as a powerful tool for enhancing the checkout experience on Shopify stores. By offering accelerated checkout, flexible installment plans, and robust security features, Shop Pay addresses the needs of both merchants and customers. The integration of Shop Pay can lead to higher conversion rates, increased average order values, and improved customer trust, making it a valuable addition to any eCommerce strategy.
In summary, whether you are a merchant looking to streamline your payment process or a customer seeking a quick and secure checkout, Shop Pay provides a comprehensive solution. Its widespread adoption by well-known brands and the availability of flexible payment options make it a compelling choice for the future of online shopping. By enabling Shop Pay, merchants can enhance their store's functionality and provide a superior shopping experience that keeps customers coming back.
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Michael Seaman
Michael Seaman is the co-founder and CEO of Swipesum. A veteran of the payments industry and former employee at one of the largest payments companies, Michael, along with his brother Stephen, has led Swipesum since its inception in 2016. Swipesum is committed to providing innovative payment solutions and exceptional service to its diverse clientele. In his free time, Michael enjoys traveling with his wife Kelsey and their three children, pole vaulting, and engaging in typical Midwestern dad activities.
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