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Swipesum and Facility Ally: Embedded Payments for Sports and Entertainment Venues

Swipesum payments strategy

AllyPay brings payments and Swipesum support into Facility Ally’s software for sports and entertainment facilities. Swipesum and Facility Ally announced the partnership on March 4, 2025. This archive update brings that announcement into our company newsroom.

What is AllyPay?

AllyPay is Facility Ally’s embedded payments offering. The original announcement described a combination of payment processing, chargeback assistance, reporting and support from Swipesum. Facility Ally’s current AllyPay page continues to identify Swipesum as the payments team behind the offering.

Why it matters for facility operators

A sports club or entertainment venue needs to connect payments with its day-to-day operations. Facility Ally’s published materials describe sales tracking, QuickBooks syncing, ACH capability and access to a dedicated support team. Operators evaluating the service should review current availability, integration requirements, underwriting, pricing and funding terms with the team.

A practical example of embedded payments

The partnership illustrates how a software company can pair its industry-specific product with payments infrastructure and people who help implement and support it. That is the kind of operating model we discuss with platforms exploring Swipesum Connect.

Read the original March 4, 2025 announcement on GlobeNewswire, or explore working with Swipesum.

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