Below, we’ll provide more details on the following: What is a payment gateway? Which credit card processing gateway is best for my business? What Payment Processing Integrations Do They Provide? How will my business be financially and legally protected? Do I Need Multiple Sales Channels
Payment gateways have been evolving for decades, and ever since the e-commerce boom, you can now find many different payment processing services online. This article will talk about some crucial factors when choosing a payment gateway for your business.
Below, we’ll provide more details on the following:
Simply put, this is a service for merchants to process direct payments via credit or debit cards. This gateway integration connects a software platform to multiple payment providers. So, there’s always a direct connection to whichever payment provider is needed and your software. Payment gateways are created and provided by e-commerce application service companies. The difference between a payment processor and a payment gateway is that a processor executes the transaction itself, and the gateway is an approval medium for transactions between customers and your website. We’ll get more into those differences further below.
Payment gateways that process payments come in all shapes and sizes and can be obtained from your business’ bank or many payment service providers in the financial industry. Each one has its perks and policies can be utilized for e-commerce, traditional brick-and-mortar, and online retailers whether it’s a card or cash transaction.
First and foremost, you'll want to research which payment gateways can be integrated into your business's existing payment software. Look for a payment gateway service that suits your business' needs and can work within your industry. For example, if you're utilizing Netsuite Accounting Software, you can look on their website to find which payment gateway integrations may be available. This could range from as little as five up to fifty different options. One of the biggest concerns business owners have are the fees from using the payment gateway and its processing services. This is especially important if you're a small business as fees on payment processing can start to stack up. Also, there are many other features that are considered such as international payments, and recurring billing options. Furthermore, companies like Swipesum provide consultations for payment processing to find the best route to optimize payments for your business. They'll also ensure you're set to handle any potential chargebacks in addition to the security protocols needed for your business transactions.
Considering the nature of researching the best payment gateways available, it isn’t uncommon to hire payment consultants to set up this entire side of the business for you, or at least source all of the information you need. If you choose to work with a payments consultant, it’s best to go with a vetted company such as Swipesum to source the best payment processing solutions for your needs.
A company like this will also handle the negotiation of fees and merchant agreements and the underwriting process, which we’ll get more into later. As a business owner, it’s vital that your business transactions are safe and secure, so it’s best to work with a payment processing consultant that will set you on the right path.
There are many payment gateways on the market, each of which comes with its available integrations. In today's world, many online businesses sell their products through multiple sales channels, attracting customers across different platforms. For example, NMI, a well-known payment gateway company, can integrate with over 200 processors and comes with QR code transaction support, product management tools, and more. Cybersource, another popular gateway service, covers transactions in over 190 countries and supports over 50 currencies.
It comes down to where your sales are being made, who offers payment gateway services there, and their fees, terms of service, and agreements. You'll also want to consider the quality of the company's customer service. If they have the right integrations for your business but don't respond when you need help, their service could end up costing you precious time and money. In addition, spend some time thinking about the future of your business and if you may end up opening other sales channels from sole e-commerce to in-person transactions as well.
Try your best to choose a payment gateway provider that offers services that allow you to grow with them instead of having to change service providers over and over. In the future, if needed, you can switch to a different merchant account whenever you want. Leading to my next point, canceling your merchant service agreement can be a pain for you and your business.
The process of switching payment gateway providers can cause delays in your transactions clearing, not to mention setting up a brand new system and managing the data from your previous provider. The list of potential headaches goes on, but these issues can be avoided.
Outside of finding a payment gateway provider that has the service and integrations you need, it's crucial that you thoroughly understand what their merchant service agreement requires, any fees and cancellation policies are. Furthermore, in the next section, I'll provide more insight into protecting your business financially and legally when entering a merchant service agreement.
When you've chosen the payment gateway provider you'd like to do business with, you won't be far off from signing a merchant agreement. This is where you'll find all the extensive details about fees, legalities, cancellation policies, and much more. If you end up in any disagreement with your service provider, this agreement will be your defense.
Of course, you must understand their fee structure for processing your transactions before signing the agreement, aside from the apparent protections needed. Even if online payment gateways tend to have cheaper fees, this doesn't mean they won't try to sneak some fine print into the agreement while putting a hefty fee on the cancellation policy. You can't miss a single detail here, or you could end up hurting your pockets. Once you've decided to sign, you can expect to go through a process called underwriting. This is a way for the payment gateway provider to verify the legitimacy of your business and prevent any fraudulent activity or false claims from getting through.
As usual, this is up to personal preference, it wouldn't hurt to have some hindsight and see if you might expand your sales channels in the future. Maybe you've had a physical retail location for quite some time, and you're thinking about expanding and selling your products online. The last thing you want to have to do is manage two different payment processors.
It isn't challenging to find a payment gateway provider that offers its services across multiple sales channels. With this scenario, you also want to spend time with their software and make sure their different payment processors, such as a POS or online gateway, integrate seamlessly. There are multiple downsides to working with more than one payment processor, one being the uneven fee structure, and another is the lack of integration with the rest of your business, to name a few.
Commonly mistaken as the same thing, there are apparent differences between payment gateways and processors. A payment gateway connects the software to the merchant account for your business, and it also provides advanced features such as the acceptance of multiple payment methods. Additionally, the payment processor supplies the merchant account, which allows you to process payments successfully. Continue reading, and you'll find a list of payment gateway characteristics.
A payment processor's purpose is to transmit the transaction data between the customer, their bank, you, and your business's bank. Payment processors generally provide a credit card reader, and in many cases, POS software integrates with it, allowing you to process transactions manually as well.
A payment gateway is more than just a payment processor. It can also be software that's integrated throughout your entire business, from customer data management, product tracking, including multiple sales channels built to manage all of your transactions while keeping it all in one place.
Deciding which is the best payment gateway for your business can be tricky with the variety that's out there. All you need to focus on is the provider's reliability, fee structure, policies, and the scope of services and integrations they can contribute to you and your customers. If you need some help with this side of your business, a payment processing consultant such as Swipesum will ensure they find you the best gateway and merchant account for your business's unique needs. Moreover, they'll assist with negotiating contracts, in addition to managing the health of that contract and customer service.
We will schedule a quick consultation call to go over how you're currently handling merchant services at your bank, show you our menu of options, and plan for a successful launch.