You're trying to run a business and it’s hard enough as it is, especially in our current economic environment. The last thing you want to worry about is how your payment system works. You just want to be able to take payments from consumers so they’re happy and you get your money quickly and efficiently. The in-between isn’t as important.
One of the best ways you can provide a seamless, efficient environment is by using payment integration with your website. Here, we’ll take a look at what integrated payments are, how they can help you and how you can get them on your website to grow your business.
(Want to fasttrack payment integration? A free Swipesum consultation can help you get started today!)
What is payment integration?
Payment integration helps make your customers’ experience much better. Integration means your payment processor is connected to your business point-of-sale system. When you integrate this functionality to a website or mobile app, you create a seamless, easy experience for consumers. In essence, your customer's payment system is embedded within your SaaS system with no middlemen.
This has a few obvious advantages:
There are a few negatives to keep in mind as well.
So how do I do it?
Find a vendor
There is a huge variety of integrated payment vendors out there. As with all decisions, get multiple proposals and compare your needs versus the various companies. Some things to look for might be the ability to contact customer service anytime. If you’re a smaller company, you may want a partner that will do some of the development work for you. Additionally, make sure that the vendor you’re working with accepts the payments that your customers use.
There are several integrations you might want to consider:
Make a plan
Integrating payments into your website and accounting system isn’t something you decide to do and then go for it. Payment integration needs to be meticulously planned in conjunction with your chosen partner. After all, you’re talking about the way you get money for your goods or services; not generally something you want to mess around with willy nilly.
Ensure that your chosen vendor is well organized and presents a plan to you before beginning. It's also a good idea to ensure you have a single point of contact during your implementation to answer any questions and provide assistance. Remember, if you can’t do the integration yourself, Swipesume can help. Our engineering team will integrate any provider into the software of your choice.
If you’re updating or upgrading your current payment system, your customers may be faced with something new. Warn them far in advance of your planned go live date. It’s good to frame the outage as an upgrade or “making the process better” for the customer. Some vendors will be able to assist you with porting existing user accounts though you will likely pay for this service.
Once you’ve found a payment integration solution it's time to get rolling. If you’re doing the development in house, make sure your team is set to go. If you’re working with a vendor to help you, ensure that they have the appropriate credentials and access to effectively implement your solution.
You should be the first person to go through your new payment flow. Understand and quality test your payment process so your customers have a clean, efficient experience. Make sure that the pages are attractive and have the appropriate information. Additionally, make sure it’s very clear what the next step for a consumer is.
After your first customers go through and you receive your first monthly bill from your payments provider, you will want to audit the billing statement carefully. Staitment.com is our great, free audit service that can help.
Update/Upgrade & Service
Make sure you have a plan to keep your system updated and upgraded as well. Your vendor will have an upgrade and update path and you’ll have to keep pace with your website, especially if you need to make changes to continue to work well with the integrated payment system.
Integrated payment systems can make the customer experience worlds better but can be difficult to implement, especially if you’re a smaller business.
Swipesum is here to help - whether you’re already using an integrated payment system and need an overview on ways to make it better or are just dipping your toe, we’re prepped and ready to help you get the most out of your system and increase revenue.