A PIN pad is a secure device used during card transactions to allow customers to enter their Personal Identification Number (PIN) for debit or credit card purchases. Typically connected to a POS terminal, the PIN pad ensures that cardholders can authenticate their identity privately and securely, adding an extra layer of security to transactions. PIN pads are essential for EMV chip cards and debit transactions, helping reduce fraud by requiring cardholder verification at the point of sale.
With global credit and debit card fraud exceeding $30 billion in 2023, PIN pads remain critical in securing transactions, especially as EMV chip adoption rises. Around 85% of card-present transactions in North America now utilize PIN pads, particularly in industries such as retail, hospitality, and quick-service restaurants where customer verification is essential. Example: A supermarket chain implementing PIN pads across all locations saw a 35% drop in card-present fraud incidents, demonstrating the device's effectiveness. Insight: Data suggests that transactions authenticated by PIN are up to three times more secure than signature-only verifications, making PIN pads a preferred choice in high-traffic settings.
Swipesum offers robust, compliant PIN pad solutions that enhance the security of your payment processing system, integrating seamlessly with POS terminals to support both PIN and contactless payments. Our team ensures that your PIN pad setup complies with PCI and EMV standards, offering a frictionless experience for your customers while protecting your business from fraud. With Swipesum’s expert support, you’ll gain confidence in every transaction, knowing that your customers’ data is securely encrypted and verified.
