"Card Present" refers to a type of transaction in which the physical payment card is presented by the customer and processed at the point of sale (POS). In a card-present transaction, the card is either swiped, dipped (for chip cards), or tapped (for contactless payments), allowing the merchant to securely capture card details in person. Card-present transactions are generally considered more secure than card-not-present transactions (such as online purchases) due to the physical presence of the card and, often, additional security measures like PIN entry or signature verification.
Card-present transactions dominate traditional retail environments, with about 70% of in-store payments involving physical cards. These transactions tend to have lower processing fees compared to card-not-present transactions, as the physical presence of the card reduces fraud risk. Example: A restaurant that implemented contactless card-present options, like tap-to-pay, saw a 25% increase in transaction speed and a boost in customer satisfaction. Insight: Research indicates that businesses accepting card-present payments experience up to 50% fewer fraud incidents and chargebacks than those reliant on card-not-present payments, highlighting the security benefits of in-person card processing.
Swipesum provides secure and efficient card-present payment solutions tailored to your business, from POS terminals to contactless and mobile payment options. Our team ensures that your payment processing setup is optimized for fast, reliable transactions and PCI compliance. With Swipesum, you’ll benefit from competitive rates, reduced fraud risk, and enhanced customer satisfaction, ensuring a seamless in-person payment experience.
